Mahindra Thar Roxx AX7 : In the rapidly evolving Indian SUV landscape, the Mahindra Thar has long held a special place as the nation’s beloved off-roader.
Its rugged charm and no-nonsense capability earned it a cult following, even as it remained somewhat spartan in its amenities. The latest iteration, however, changes everything.
With the introduction of the five-door Thar Roxx AX7 variant, Mahindra hasn’t just extended the wheelbase – they’ve completely redefined what a premium off-roader can offer Indian consumers, loading it with features that would make even luxury SUVs glance nervously in their rearview mirrors.
Mahindra Thar Roxx AX7 The Evolution from Workhorse to Premium Contender
The original Thar built its reputation on pure capability – a simple, rugged machine that could tackle terrain that would leave more sophisticated vehicles stranded.
Its utilitarian approach meant it remained a niche product, mostly appealing to enthusiasts willing to sacrifice creature comforts for weekend adventures.
The Thar Roxx AX7, particularly in its top-spec AX7L form, transforms this narrative entirely. No longer must buyers choose between capability and comfort – this range-topping variant delivers both in abundance.
With prices ranging from ₹19.49 lakh for the 2WD diesel manual to ₹23.09 lakh for the 4WD diesel automatic (ex-showroom), it positions itself as a serious contender in the premium SUV segment while retaining its authentic off-road DNA.
Mahindra Thar Roxx AX7 Exterior: Rugged Sophistication
The five-door layout immediately elevates the Thar Roxx’s practicality, but Mahindra hasn’t simply stretched the original – they’ve refined every aspect of its appearance. The AX7 variant adds numerous premium touches that transform the vehicle’s presence.
LED headlamps with distinctive DRL signatures flank a bold grille that maintains the Thar’s iconic appearance while adding sophistication. Squared-off wheel arches house stylish alloy wheels, while tasteful badging and chrome accents communicate its premium positioning without compromising the rugged character that defines the Thar lineage.
Color options include seven distinctive choices: Tango Red, Stealth Black, Everest White, Deep Forest, Nebula Blue, Battleship Grey, and Burnt Sienna – providing something for every taste from subtle elegance to bold expression.
Mahindra Thar Roxx AX7 Interior: Where Premium Meets Practical
Step inside the AX7 variant, and the transformation from utilitarian off-roader to premium SUV becomes immediately apparent. Gone are the hose-down surfaces and minimalist controls, replaced by a thoughtfully designed cabin that blends sophistication with durability.
The recently introduced Mocha Brown interior theme adds an upscale ambiance, replacing the previous ivory white upholstery that, while attractive, proved challenging to maintain.
This isn’t merely a color change – the brown theme extends to various interior elements, creating a cohesive and premium atmosphere.
Comfortable seating with six-way electrical adjustment for the driver’s seat ensures perfect positioning, while high-quality materials throughout the cabin create an environment that feels worthy of the premium pricing.
The second row offers genuinely usable space thanks to the extended wheelbase, transforming the Thar from a recreational vehicle to a legitimate family SUV.
Mahindra Thar Roxx AX7 Technology: No Compromise Approach
Where the AX7 variant truly demonstrates Mahindra’s determination to position the Thar Roxx as a premium offering is in its technology package. The array of features would be impressive in any segment, but in an off-road-focused SUV, they represent a paradigm shift.
At the center of the experience is an advanced touchscreen infotainment system with wireless Apple CarPlay and Android Auto connectivity.
This is complemented by a sophisticated driver information display that provides essential data in a clear, intuitive format. The premium Harman Kardon sound system delivers exceptional audio quality, transforming everyday drives and weekend adventures alike.
Climate control ensures comfort in all conditions, while amenities like a panoramic sunroof bring an unexpected touch of luxury to this rugged platform. Connectivity features keep occupants linked to the digital world even when venturing far from urban centers.
Mahindra Thar Roxx AX7 Safety: Cutting-Edge Protection
The AX7 variant doesn’t merely pamper – it protects. Mahindra has equipped the Thar Roxx with an impressive array of safety features that earned it a 5-star Bharat NCAP safety rating, demonstrating that capability and security can go hand in hand.
Six airbags provide comprehensive protection, while advanced driver assistance systems (ADAS) bring Level 2 autonomous features to this segment. These include lane keep assist, adaptive cruise control, and autonomous emergency braking – features typically associated with premium European offerings.
A 360-degree camera system with blind view monitor simplifies maneuvering in tight spaces, whether navigating narrow city streets or positioning precisely on challenging trails. Electronic stability control, hill hold and descent control, and comprehensive brake assistance systems ensure confidence in all driving situations.
Mahindra Thar Roxx AX7 Performance: Power Meets Sophistication
The AX7L variant offers two potent powertrains, both delivering impressive performance while meeting modern expectations for refinement.
The diesel option features a 2.2-liter mHawk engine that produces different power outputs depending on transmission choice. In manual form, it delivers 150bhp and 330Nm of torque, while automatic variants receive a significant boost to 172bhp and 370Nm. This additional power enhances both on-road response and off-road capability.
Transmission options include a slick-shifting six-speed manual or a refined automatic that provides smooth shifts without compromising control in challenging conditions. The 4WD variants feature comprehensive off-road systems that allow the Thar Roxx to tackle terrain that would defeat lesser vehicles, with multiple drive modes optimizing performance for different surfaces.
The 57-liter fuel tank provides excellent range for extended adventures, while the claimed fuel efficiency of 15.2 kmpl strikes a reasonable balance between performance and economy.
Mahindra Thar Roxx AX7 Practicality: Adventure Without Compromise
Perhaps the most significant evolution in the Thar Roxx AX7 is its everyday usability. The five-door configuration and extended wheelbase create a genuinely practical vehicle that can serve as both daily transportation and weekend escape machine.
The boot space of 447 liters accommodates luggage for the entire family, addressing one of the original Thar’s most significant limitations. Interior storage is thoughtfully designed, with numerous compartments for securing items while traversing rough terrain.
Access to the rear seats is dramatically improved through proper rear doors, making this a viable option for families with children or those who regularly transport passengers. This transformation from recreational toy to practical SUV potentially expands the Thar’s appeal to an entirely new demographic.
Mahindra Thar Roxx AX7 The Verdict: Redefining Expectations
The Mahindra Thar Roxx AX7, particularly in its top-spec AX7L form, represents a bold statement in the Indian automotive market. It demonstrates that genuine off-road capability need not come at the expense of comfort, technology, or sophistication.
For those who appreciate authentic capability but desire modern amenities, the AX7 variant offers a compelling package that few competitors can match. It combines the soul of an off-roader with the features of a premium SUV, potentially appealing to buyers who might otherwise consider more road-focused options.
As one enthusiastic owner commented, “Who’s gonna buy Fortuner anymore, when we have the Thar Roxx… No second Thought just go ahead & buy it.” While this sentiment might be somewhat exaggerated, it captures the excitement this premium Thar variant has generated among Indian SUV enthusiasts.
In creating the Thar Roxx AX7, Mahindra has done more than add doors and features – they’ve expanded the very definition of what an Indian off-road SUV can be. The result is a vehicle that honors its heritage while boldly stepping into a more premium future.
Frequently Asked Questions
What is the price range of the Mahindra Thar Roxx AX7L variant?
The AX7L variant ranges from ₹19.49 lakh for the diesel manual 2WD to ₹23.09 lakh for the top-spec diesel automatic 4WD (ex-showroom), positioning it as a premium offering in the SUV segment.
What engine options are available in the Thar Roxx AX7L?
The AX7L variant comes with a 2.2-liter diesel engine that produces 150bhp and 330Nm in manual transmission form, while the automatic version gets a power boost to 172bhp and 370Nm of torque.
How many seats does the Thar Roxx have?
Unlike the three-door Thar, the Thar Roxx is a proper five-seater with comfortable accommodation for all passengers, making it suitable for family use.
What is the boot space of the Thar Roxx?
The Thar Roxx offers 447 liters of boot space, which is substantial for its segment and a significant improvement over the three-door Thar, making it practical for family trips.
What safety features does the Thar Roxx AX7L include?
The AX7L comes with six airbags, electronic stability control, hill hold and descent control, a 360-degree camera system, and Level 2 ADAS features including lane keep assist, adaptive cruise control, and autonomous emergency braking.
What premium features are exclusive to the AX7L variant?
The AX7L variant includes premium features like a Harman Kardon sound system, panoramic sunroof, 6-way electrically adjustable driver’s seat, touchscreen infotainment system with wireless Apple CarPlay and Android Auto, and luxury interior upholstery.
Does the Thar Roxx AX7L have a good safety rating?
Yes, the Thar Roxx has received a 5-star safety rating from Bharat NCAP, making it one of the safest SUVs in its segment.
How does the Thar Roxx AX7L compare to the regular three-door Thar?
The Thar Roxx AX7L offers significantly more interior space, greater practicality with five doors, more premium features, and enhanced comfort while maintaining the capable off-road DNA of the Thar brand.